Highly concentrated modern trade
A handful of chains (Albert, Kaufland, Lidl, Tesco, Globus, Penny, Billa, Makro) control most of the FMCG volume. Listing terms are tough and trade-investment ratios are tight.
Local expertise
🇨🇿Expanding into Czech Republic?
Žito Consulting brings hands-on FMCG and strategic expertise to the Czech Republic, delivered in English, French, German and through Czech-speaking partners.
From our Prague hub, we help international brands win in the Czech Republic by translating global strategy into local execution — store by store, distributor by distributor.
The Czech Republic is one of Central Europe's most demanding FMCG markets: a small but mature consumer base, dense modern trade, and one of Europe's highest private-label penetrations. Brands that copy-paste their Western European playbook into the Czech Republic almost always overspend and under-deliver.
We have led commercial engagements across Prague, Brno and the regions, working with international retailers, regional wholesalers and Czech-owned chains. Our role is to compress your learning curve in the Czech Republic and protect your margin from day one.
Why Czech Republic is complex
Three local realities that shape how international brands win — or lose — in Czech Republic.
Price-sensitive consumers
Czech shoppers are highly value-driven. Premium positioning must be earned with substance — provenance, ingredient quality and credible storytelling — not just packaging.
Strong private label competition
Private label penetration is among the highest in the EU. Branded products need a sharp, defensible reason to exist on shelf next to retailer brands.
What we do in Czech Republic
A focused set of engagements tailored to Czech Republic — delivered in English, French, German and Czech-friendly partners.
Strategic Consulting
Vision, growth strategy, channel architecture and commercial frameworks.
Revenue Growth
Pricing, mix, trade investment and account-level revenue acceleration.
Project Management
Post-acquisition integration, restructuring and large commercial transformations.
Interim Management
Hands-on country, sales or commercial leadership for 6–18 months.
Relevant case studies
Recent engagements with direct relevance to Czech Republic.
Your local contact for Czech Republic
Philippe Seigle
Founder · Žito Consulting
20+ years leading FMCG growth and post-acquisition integration across Western and Central Europe.
Ready to enter Czech Republic?
Book a free 30-minute discovery call. No commitment — just a focused conversation about your expansion into Czech Republic.
Book a free discovery call