Leonidas — Vision 2030 & International Pricing

PProblem

No long-term vision and lack of consistent strategy to manage the complexity of 30+ global markets, resulting in fragmented operations, margin inconsistencies, and inefficiencies in franchisee collaboration.

AActions

• Facilitated 3 cross-functional workshops with stakeholders (C-level, sales, marketing, supply chain, quality) to align on a shared Vision 2030.
• Designed and implemented international pricing frameworks, adapting to local currencies, customs, and VAT to optimise margins.
• Aligned franchisee economics with the brand's premium positioning across mature and emerging markets.

RResults

• Vision 2030 drove global transformation through brand elevation, digital innovation, and market expansion.
• +57% net sales growth (+€5.5M) and +27% volume growth through optimised pricing strategies.
• Reduced margin leakage and harmonised pricing logic across 30+ markets.