Demanding listing economics
Edeka, Rewe, Lidl, Aldi, Kaufland and Metro impose strict listing terms. A weak business case will not survive the buying-desk conversation.
Local expertise
🇩🇪Expanding into Germany & Austria?
Žito Consulting brings hands-on FMCG and strategic expertise to Germany and Austria, delivered in German, English and French.
Germany and Austria form Europe's largest, most disciplined FMCG market. Winning here requires precision in pricing, listing terms and operational rigour — not marketing volume.
We help international brands enter Germany and Austria by mapping the right entry channel — discounter, full-range retailer, drugstore, organic, or specialised B2B — and building the commercial case that a German buyer will actually sign. Trade terms, listing fees, logistics and DACH-specific compliance are core to every plan.
Our experience in Germany and Austria covers post-acquisition integration, sales force restructuring and category-led growth. Whether you need a strategic mission or an interim country lead in Germany, we deliver in German, English and French — with full understanding of DACH retail culture.
Why Germany & Austria is complex
Three local realities that shape how international brands win — or lose — in Germany & Austria.
Regulatory & quality discipline
Labelling, ingredient declarations, packaging recyclability (LUCID, EPR), and supply-chain due diligence are non-negotiable in Germany and Austria.
Strong domestic competition
Local manufacturers and private label dominate many categories. International brands must justify their shelf space on substance, not just heritage.
What we do in Germany & Austria
A focused set of engagements tailored to Germany & Austria — delivered in German, English and French.
Strategic Consulting
Vision, growth strategy, channel architecture and commercial frameworks.
Interim Management
Hands-on country, sales or commercial leadership for 6–18 months.
Revenue Growth
Pricing, mix, trade investment and account-level revenue acceleration.
Project Management
Post-acquisition integration, restructuring and large commercial transformations.
Relevant case studies
Recent engagements with direct relevance to Germany & Austria.
Your local contact for Germany & Austria
Philippe Seigle
Founder · Žito Consulting
20+ years leading FMCG growth and post-acquisition integration across Western and Central Europe.
Ready to enter Germany & Austria?
Book a free 30-minute discovery call. No commitment — just a focused conversation about your expansion into Germany & Austria.
Book a free discovery call