🇫🇷Expanding into France?

France is Europe's second-largest consumer market — and one of its most structured. E.Leclerc, Carrefour, Intermarché, Auchan, Système U and Monoprix negotiate through powerful centrales d'achat, under a legal framework (EGalim, annual negotiations) that punishes unprepared suppliers.

We help international brands enter and scale in France by preparing the category story, the pricing architecture and the trade terms that French buying desks expect — then leading or supporting the annual negotiation itself. Selective distribution, pharmacies, parapharmacies and e-commerce each require their own approach.

Philippe Seigle is a native-French commercial leader with decades of P&L responsibility across French retail and consumer goods. Whether you need a market-entry strategy, a negotiation partner or an interim country manager in France, we deliver in French and English.