Leonidas — Franchise Network Digitalisation

PProblem

The global franchise network lacked standardised pricing strategies, leading to margin inconsistencies and inefficient collaboration among 340+ stores. Manual reporting and fragmented communication hindered performance tracking.

AActions

• Developed and launched a mobile app for network management, enabling real-time collaboration, performance tracking and operational efficiency.
• Introduced CRM tools and advanced analytics to streamline reporting and support data-driven pricing and sales strategies.
• Trained regional managers and franchisees on the new digital workflow.

RResults

• Reduced operating expenses and capital expenditure, improving profitability.
• Enhanced operational efficiency and transparency across the global network, decreasing manual errors.
• Faster, data-driven decisions at HQ and store level.