Eric Locarni — Beer & Bev Partner
Beer, Beverages & FMCG — Africa, Middle East & Indian Ocean
Engagements across Africa, the Middle East & the Indian Ocean
Founder & Managing Director of Beer & Bev Partner, Eric brings 20+ years of senior commercial leadership across beer, beverages and food products, spanning global FMCG groups and local production ventures. He partners with brands, bottlers and distributors across Africa, the Middle East and the Indian Ocean to design and execute go-to-market strategies, structure strategic partnerships, develop local production capabilities and deliver sustainable revenue growth.
Key Results
GRAN MALTA
Platform Creation (Non-Alcoholic Beverages Launch)
Van Pur
3x
Volume Growth (Local Production Shift)
United Dutch Breweries
€150M
Beverage Business Managed + Direct Distribution Creation €700K
Castel Afrique
30%
Revenue Growth (Multi-brand FMCG Portfolio)
Yoplait
Career Path
International Mobility
VAN PUR GROUP
Strategic Advisor — Africa & Middle East
La Réunion (Hybrid) · 2025–2026
Advising on growth strategy and building a scalable non-alcoholic beverage platform across Africa & Middle East.
Africa
Middle East
Indian Ocean12 markets secured at launch (2026)
UNITED DUTCH BREWERIES
Director of Strategic Partnerships
Netherlands (Hybrid) · 2020–2024
Led industrial partnerships and transformed import-based models into scalable local production systems across emerging markets.
Liberia
Cameroon3x volume growth in 12 months
UNITED DUTCH BREWERIES
Regional Director Africa & Middle East
Netherlands (Hybrid) · 2017–2020
Drove commercial strategy and execution across complex FMCG markets, scaling distributor networks and go-to-market models across 40+ African and Middle-Eastern countries.
Africa (40+ countries) Middle East (10+ countries) Indian OceanDouble-digit growth across multiple markets
CASTEL AFRIQUE
Sales Manager
Gabon · 2003–2005
Managed large-scale beverage operations and strengthened route-to-market execution across traditional and on-trade channels.
Gabon Cameroon
Equatorial Guinea€150M portfolio managed | +€700K incremental revenue
YOPLAIT
Commercial & Marketing Director
Gabon · 2001–2003
Led multi-brand FMCG operations, structuring direct distribution and scaling market coverage.
Gabon+30% revenue growth | 3,000 POS covered
DANONE GROUP
District Sales Manager
France · 1997–2000
Built strong FMCG retail execution fundamentals across modern trade and key accounts.
France100+ stores managed | Key account execution strengthened
Language Proficiency
FrenchNative
EnglishFluent
SpanishIntermediate