European Apparel Brand — Wholesale Relaunch (Ongoing Mission)

PProblem

A brand whose channel mix had drifted away from wholesale needed to rebuild a profitable wholesale business, restore key-account partnerships and free working capital tied up in stock and underperforming points of sale.

AActions

• Leading the wholesale relaunch strategy and rebuilding partnerships with department stores and leading online marketplaces in the core markets.
• Reviewing and optimising the agent and distributor network market by market.
• Converting underperforming concessions to wholesale, improving merchandising and allocation, and running a structured stock clean-up plan.
• Refocusing the sales force on revenue generation through clear processes, with structured reporting to group management.

RResults

• Mission in progress — results will be measured and shared at the end of the engagement.
• Methodology: channel-mix rebalancing, key-account reconstruction, distribution-network review and inventory discipline.